The fern frond is synonymous with New Zealand and is symbolic of new beginnings, life, opportunity, strength and peace. It has been visually depicted as a Koru in a contemporary composition, suggesting the unity and oneness between cultures.
Stripped of all superfluous detail, the design is visually powerful; a simple graphic that focuses on just one element - the fern frond - there are no competing or confusing messages, it is single minded. It has a positive upwards momentum that instils pride, beauty, progress and success.
The green is fresh, clean and vibrant which represents our natural wonders. The dark blue/grey (not black) psychologically represents strength, solidity, commerce. It is also dark enough to make the connection between black and the silver fern, or could also represent the oceans that surround our island nation or the night sky.
Trying to please everyone by adding more detail will only end up pleasing no one due to mixed messages and design compromises. The abstract simplicity of the design allows viewers to make up their own interpretations, so it’s versatile enough for anyone to connect with it emotionally.
Inspired by Ron Davidson’s original design: Our new NZ flag.