UNIQUE as the country it symbolizes, not only does The Kiwi’s “north/south” orientation distinguish it from other national flags, it geographically mirrors New Zealand. The 2:1 hoist-to-fly ratio also requires less wind to fully unfurl and when a vertical format is preferred, The Kiwi maintains its integrity.
UNITED elements, as is New Zealand, north and south (the triangles) come together as one in the land of the long white cloud (the rhombus) where all sides are equal. With the diagonal lines subtly suggesting N’s and Z’s, the affable kiwi is right at home in the heart of Aotearoa. Putting their best foot forward, whether you see the kiwi looking left, centre, or right, the head is held high owing to a proud past and a promising future.
TIMELESS in classic New Zealand black and white, the kiwi is always ready for that promising future. With the angular shapes, as if viewed in an old photograph, recalling those of the Union Flag in the canton of the venerable Blue Ensign Flag, The Kiwi also respects that proud past.
UNIQUE, UNITED, and TIMELESS, THE KIWI is an unmistakable ambassador for one and only one country, the one and only New Zealand.