This flag is designed to be optically ‘catchy’ - even at very small sizes with its 3D effect bringing together key Aotearoa New Zealand touchstones – past, present and future.
Primarily stylises a binding together, a convergence of multiple strands of a mythical or actual woven rope or mooring line to symbolise strength within diversity. And our shared heritage of sea journeys as adventurers, explorers and navigators.
The strand colours reference Maori ( black and red) the Union Jack (red white and blue, quadrants) the gold of the sun and the green of the land. And collectively a nation of many colours.
Referencing a stylised koru the design features a strong wave form, dynamic and rolling forward. A ‘new wave’ - a young nation full of energy and momentum - and a symbol of the oceanic world that defines us
The two fused strands can also be seen as the North and South Islands bordered by the lighter blue Pacific Ocean and the darker blue Tasman Sea.
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