The design stands for on-going integrating of our past, present and future of all our people and make our icons known to the world forever.
Koru - represents the beginning and Maori Ancestors.
Kiwi - our globally know icon (the globe is represented by the partially global shape in front of the Kiwi).
Stars - the Southern Cross from the current flag.
Fern - binding the past, present, future and all New Zealanders together and reach for the sky.
Black - represents our national sport, rugby, the All Blacks.
Red & Blue - represents the current flag and associated history.
White - represents silver of the Silver Fern.
Credit to other designers:
Fern, Stars on red and blue: modified from Kyle Lockwood's original "Silver Fern Flag" design.
Koru: modified from Jeffy James' "Maori and NZ/Euro" design.
Kiwi: modified from John Kershaw's "We are all Kiwis" design.