A strong flag to represent our unique land and her people. The left of the flag represents the land (our 3 main islands), sea and sky (light) so integral to our people and our way of life. This combines with the elements of black and red on the right of the flag, honouring our unique maori heritage and creation stories. The predominant colour of black is a colour all Kiwis identify as being 'ours'. The entire geometric inspired design is intended to be bold, and visually striking when seen from a distance on flag poles and podiums.